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Hi, we’re Motto, an Australian women’s fashion brand for women who bloody love fashion.
Founded in Melbourne in 1985 by Faye and John Browne, Motto is now led by their daughter Lauren French as CEO, with Faye still very much at the heart of the brand as Creative Director. We’ve spent four decades designing bold, colourful clothes for real women and real bodies, in sizes 8 to 20.
A few famous fans and plenty of press later, our philosophy hasn’t changed much:
Wear the colour. Take up space. Wear your good sh*t.
The Today Show, The Australian Women’s Weekly, Nine, 7NEWS, The Sydney Morning Herald, New Idea, Daily Mail, Mamamia Out Loud, The Project, Studio 10, The Age and more.
Before she was on billboards, she was on breakfast TV. In June 2026, the Today show invited Faye into the studio to find out how a 72-year-old Melburnian became a social media fashion icon.
The answer? She never got the memo that you’re meant to tone it down as you get older. Faye shows up in bold colour, big prints and statement pieces, and thousands of women online love her for it. Her message is simple: getting older doesn’t mean stepping back from fashion. If anything, it’s the perfect time to step forward.
On the day, Faye wore a signature Motto look, finished with a skirt from our iconic Miracle range, proving you don’t need to be 25 to own a room. Or a TV studio.
At 72, Motto founder and Creative Director Faye Browne became the face of one of our boldest campaigns yet, fronting billboards across Melbourne and Sydney in a red suit with a simple message: fashion doesn’t have an age.
Wear the skirt. Choose the colour. Be bold. Be daring. Stop saving the good stuff for “one day”. Getting older shouldn’t mean becoming invisible. It should mean knowing yourself well enough to wear whatever makes you feel bloody good.
In The Australian Women’s Weekly, online and in print, Faye opened up about being diagnosed with breast cancer at 58, learning to love her body again, and how the experience changed the way she thinks about life, fashion and confidence.
“Cancer taught me not to wait for a special occasion to enjoy life.” - Faye Browne
Lifestyle News
Lifestyle News wants women to ditch the rules about dressing your age. Honestly? Same. Plus the cult following behind our Miracle Pant and Blogger Shirt.
“Fashion isn’t about chasing youth.”Lauren French
Social101
Black basics, back in the wardrobe. Social101 picked our Hot Pink Romy Mini Skirt and Cobalt Tencel Liv Top as two of the five brightest pieces to welcome spring.
nine.com.au
Faye opens up to Nine about life after a double mastectomy, and the one thing she wants every woman to know: watch for ANY change, not just lumps.
“Look, feel and take notice when something seems different.”Faye Browne
Campaign Brief
Even the ad world noticed. Faye, 72, launched Wear Your Good Sh*t on billboards across Melbourne and Sydney, and the campaign video hit 100,000+ views in a day.
“Nobody is coming to hand you permission, so give it to yourself.”Faye Browne
Parenthood360
Our Sport Suits made the cut for looking polished while feeling like your favourite trackies.
Social101
Our Sport Suits landed in the top 4 dressy tracksuits. Tracksuit, but make it dinner.
Daily Mail
Jelena Dokic in a Motto power suit. Need we say more?
Style Machine
Studs are BACK, darling. Style Machine picked our Stud Boyfriend Blazer to prove it.
The Sydney Morning Herald, Sunday Life
Jelena takes over 100 flights a year, and our Euro Pintuck pants come along for the ride. She also named our Boyfriend blazer her latest buy. We’re not crying, you are.
“Comfortable but polished enough for work and travel.”Jelena Dokic
7NEWS
Strawberries and cream, but make it fashion. Jelena Dokic fronts our Wimbledon Movement collection, in our signature Euro fabric.
New Idea
New Idea sat down with Lauren and Faye to talk styling secrets from our Movement collection. Spoiler: it’s all in the accessories, proportions and a well-placed belt.
“You never have to add more clothes to get the look.”Lauren French and Faye Browne
We’re not the only ones who believe fashion should be bold, fearless and fun at every age.
Former world No. 4 and Wimbledon semi-finalist Jelena Dokic fronts our Wimbledon Movement collection, wearing our Boyfriend Blazer and Euro Pintuck Pants. Julia Morris and Kate Langbroek have been spotted in Motto too.
And it turns out we’ve found a few fans inside the Mamamia team as well, with women from Mamamia Out Loud, including producer Ruth and presenter Holly, shopping Motto for themselves.
Strong women. Big personalities. Zero interest in disappearing quietly.
Good taste, ladies.
Motto was born
Blogger Shirts sold
Five-star reviews
Two generations, one very bold brand
Faye and John Browne started Motto in Melbourne in 1985. Today their daughter, Lauren French, runs the show as CEO, with Faye by her side as Creative Director. Mother and daughter, proving every season that great style has no age limit.
Want to interview Faye or Lauren, need high-res images, product samples or a little more Motto? Our team would love to hear from you.
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