Our Story

Hello Gorgeous!

Faye and Lauren Browne here, we’re the owners and designers of Motto Fashions - Thank you for visiting and welcome to the newbies visiting Motto for the first time!

Before you read on, you need to know that there is 1 driving force behind everything we do – and it’s to help you feel confident, gorgeous, and sparkle from the inside out, so thank you, for making our job so rewarding. YOU are the reason we get out of bed every morning.  

You’ve visited this page for a reason, and it makes sense you want to know more about us. You want to know you are connecting with a brand who loves what they do, and you probably want to wear garments that were designed and made with love and passion.

Motto makes only 40 to 100 of each style, so you can be proud of your outfit, not being seen on others.  Our orders are intentionally kept small and regular. This is to ensure that there is minimal wastage and no leftover stock throughout the year. Every garment has been worked on, from start to finish, for 9 months (no coincidences) to a year.

Our design and production team is based right here in Melbourne, where we pour our energy and enthusiasm, into every piece, until it’s absolutely perfect for you.

You can be proud to own pieces that are not “throw away” items. We insist on longevity with our styles and fabrics.  All your garments are exclusive, because Motto clothing lasts.

Now that you know where our passion lies and what we stand for, here’s a bit more that’s been going on in the wonderful world of Motto!

As always, we'd love to hear any feedback you have - even if you just want to say hi. You can reach out to us personally on lauren@motto.com.au or faye@motto.com.au. Or, you might like to join our private Facebook Group, where we connect directly what customers (and have a heap of fun along the way), you can do that here.



Behind the Brand; Meet Faye and Lauren.

We are a big brand with small-business values. We are proud to have 8 retail stores (and counting) plus a manufacturing facility right here in Melbourne. We are a family run business and have been since Faye created the company in 1985.

We can still be found working closely with our in-store stylists, overseeing the e-commerce division and keeping up-to-date with international fashion trends to ensure that whenever you wear a Motto piece, you feel fabulous. We want to connect with every area of our business, and we love every aspect of it.

There is always so much going on, and we wouldn’t have it any other way!



Moving, renovating and refitting

We recently moved the Motto headquarters to a spacious, New York loft style, open-plan warehouse. Think exposed beams and parquetry flooring. We wanted to give ourselves room to grow and, lucky we did, as our new headquarters is filling fast!

We also relocated 3 of our stores and gave them a beautiful fit-out and renovation. The result was so stunning that we decided to refit and renovate a further 3 stores. Our dedicated team of builders ensured a quick turnaround, so customers were not without a store for long.

What’s next? We have grand plans to refit our remaining stores plus we’re currently researching the next Melbourne based store locations. Watch this space!



Growing the team

The last few years have seen an increase to our wholesale agent team across Australia and New Zealand. The crew can now better cater for the demand from independent retailers wanting to stock Motto in their own stores.

Talking about demand, our previously 100% Australian Made collection was growing too big for our seamstress team! We began looking for some creative solutions to increase our manufacturing facility to keep up with demand. As we work exclusively with businesses that align with our brand ethics and values, we were thrilled to form relationships with 2 family run businesses (just like us) in China. Their dedicated team work exclusively on Motto’s range, so it is easy to consider them part of our business family.



A bit about Faye  

While working as a buyer for one of Australia’s most successful retail fashion chains, Faye met her future husband John (who was head of production.) After several years of working together, Faye and John decided to follow their passion and start their own fashion brand. The rest is history!  

Her love of mentoring staff both professionally and personally means that the Motto family really is one of a kind. Empowering women to chase their dreams extends to both employees and customers, with a big vision for fostering confident females. When she’s not at work, Faye loves to socialise. She holds meditation groups from her home once a week and immerses herself in learning new and exciting things. As an artist, Faye both paints and is an avid art exhibition attendee.

Faye’s personal style: Edgy, new trends and unexpected elements. You can follow her style on Instagram @fayemottofashions.



A bit about Lauren

Lauren previously worked for a fashion agency, where she was able to travel the globe hunting out the newest trends, before joining the family business in 2007.  She quickly developed and implemented a digital strategy and launched the Motto Online Store at a time when ‘shopping online’ was not yet a household phase!

These days, Lauren works alongside Faye, and also oversees all marketing related strategies. When she's not at work, Lauren loves spending time at home with her family, and always has a million DIY jobs and renovation tasks that keep her busy. Lauren has a passion for interiors and styling, after fashion of course!

Lauren's personal style: feminine with a contrast of dressier pieces paired with casual wardrobe staples. You can follow her style on Instagram @laurenmottofashions.