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Charity & Motto

Charity & Motto


You’d be forgiven for thinking that we’re all about fashion, gorgeous clothes and helping women put their best foot forward. While we certainly love being able to work closely with our customers in creating an exceptional shopping experience, we also value being able to give back.

We believe that it’s our social responsibility to foster humanitarian endeavours to change lives in our community and further afield. Our long-term relationship with Rotary means we can share our success and commit to making this world an even better place.

We are thrilled to have been able to utilise the Rotary sponsorship programs to make a meaningful impact via many different projects. Here are just some of the ways we have made a difference.



Supporting the Rotary Youth Arts Project & the Next Step Program

These projects have assisted around 700 disadvantaged young people in the City of Yarra & surrounds during the past 15 years. Through art, the participants are re-engaged & mentored for 3-4 years to assimilate into employment, education & meaningful social environments.  

Furthermore, developing an appreciation for art and creativity is something close to out hearts. All our designing is done in-house and we know first hand the joy and satisfaction of coming up with something new.


Investing in Indigenous Nursing Scholarships

We are incredibly grateful to have been invited to support the success of 5 Indigenous Nursing Scholarship recipients at Deakin University in Geelong. These graduates return to their communities, usually choosing to work in the Health Industry and have a big impact of their own. 

Our first graduate now heads Indigenous Health Studies at Deakin University and we couldn’t be prouder that we’ve been part of her journey! 


Our Post Graduate PHD Scholarship – Youth Mental Health/Depression

Dr Michelle Benstead, our sponsorship recipient, is now pursuing essential further studies into anxiety and depression in order to offer much needed support to young people in the community. She says:

“My research would have been impossible without the aid and financial support provided by Australian Rotary Health, the Rotary Club of Richmond, Motto Fashions and Deakin University. Thanks to the Browne Family from Motto Fashions for taking your idea to Rotary to fund the Youth Mental Health Scholarship which brought this research project to life”. 


Sponsoring the Vietnam Prosthetic Limb Project

Through our partnership with the Rotary Club of Richmond, University of Melbourne, University of Hanoi & the CASS Foundation, we’ve been able to sponsor important research into developing low-cost prosthetic limbs for landmine victims in Vietnam & Cambodia. 


Supporting the Rotary District Conference 2012 – “Reach Within – Embrace Humanity”

It was our pleasure to be a principle sponsor of Rotary District 9800 Conference 2012 in Melbourne. Over 600 attendees celebrated Rotary’s International work. 

Support through scholarships & the regular donation of merchandise for Richmond Rotary’s Pop Up Shops are a major source of the Club’s revenue to continue successful life-changing projects.


As a family owned and operated business, we understand the value of investing in people over profit and look forward to many more years of philanthropy to come. We believe that supporting people from all walks of life can not only change their lives, it can change the world.